Zero-trust is all the rage these days – and with good reason. And no, I’m not talking about the zero-trust you have for the telemarketer calling with that extended car warranty that you absolutely must have. I’m talking about zero-trust in terms of cybersecurity. It’s a shift in security philosophy that requires more in-depth tactics to prevent a security breach.
Everyone started working remotely in 2020, including the Uprise team, and it became immediately clear that this new style of working came with a new set of challenges. Two main concerns emerged: how best to deal with increased cybersecurity risks and how best to motivate a remote team.
Knowing how your customers feel is key to understanding your audience. While getting to know each and every one of your customers on a personal level isn’t realistic, there are approaches and tools that can help.
A comprehensive go-to-market strategy identifies the new direction for a product or service. In a nutshell, it’s about getting your product to market efficiently and successfully.